Words of Wisdom from Two Industry Specialists...in a Nutshell

[John Berten]

The publishing industry, like any major industry, comes with its own set of complexities, and learning how to manage yourself in the field can be a daunting task, especially for the aspiring author who has little knowledge of where to begin. Two publishing specialists, Sheila Clover English and Barbara Vey, would like to help you. Book Marketing, Book Trailers, and Author Etiquette in a Nutshell is their offer of assistance for anyone who wishes to have a better handle on effective marketing strategies, appropriate networking techniques, time management, and a myriad of other aspects intrinsic to publishing successfully for every author. The piece provides helpful hints, basic advice in clear language, and even contemporary authors' viewpoints and words of wisdom (with a few embarrassing anecdotes thrown into the mix for good measure). Barbara Vey writes the blog Beyond Her Book for Publisher's Weekly and was the recent recipient of the 2012 RWA Vivian Stephens Industry Award. Sheila Clover English is the founder and CEO of Circle of Seven Productions, the company responsible for pioneering the book trailer industry, an innovation involving visually-compelling ways of advertising for authors and publishers. If you happen to be an aspiring author who wishes to get a better sense of direction while you work to publish and market your book or even if you are an established writer who simply wishes to improve your marketing strategies and enhance your web presence, look for Book Marketing, Book Trailers, and Author Etiquette in a Nutshell by Sheila Clover English and Barbara Vey, available now from major book outlets. For more information about Sheila Clover English, look to the following website: http://sheilaenglish.com/. And if you wish to know more about Barbara Vey, check out her excellent blog at this address: http://blogs.publishersweekly.com/blogs/beyondherbook/.