DailyMotion has proven to be a strong online video site. Part of the
proof is that it is still around. Part of it is that is growing. Circle
of Seven Productions signed a contract with DailyMotion so that we can
offer “Official Content”. The contract is pretty basic, with promises
that we’ll offer quality content that follows the laws of copyright and
that we will provide consistent content. In exchange, DailyMotion will
allow us to upload all content without the strict review process
sometimes employed by social sites who must be concerned with copyright
But, more importantly to us, DailyMotion has agreed
to feature some of our content on its main site or channels. Not all
content is featured, but a good amount is and we’ve seen an increase
recently in featured COS videos. That translates into more eyes on the
videos and more video views.
Pros and Cons to the site.
are that DailyMotion puts pre-roll ads before each video. Normally
that’s not so bad, but when the majority of your own videos are 90
seconds long, a 10 or 15 second pre-roll seems pretty overkill.
are a lot of advertisements on the site pages.
that links you put into the video description are live-links which means
people can just click on them and be taken to the author’s page or the
book product page. It encourages impulse buys or impulse curiosity that
results in a click through.
The sites has some special features
for sharing and presentation that we like and the profile pages is
fairly customizable. You can see on the COS DailyMotion profile that we
have branded the site- http://www.dailymotion.com/cosproductions
is also part of the TubeMogul video delivery. COS Productions is a
premiere client of TubeMogul and it’s convenient to have this feature.
We also RSS out to a lot of other sites from our DailyMotion site.
is a stable site worth investing time in and works hard to promote
itself to viewers.
• This series of articles reviews a
variety of social media venues that Circle of Seven Productions and/or
Reader’s Entertainment employees across the online universe.