COS Social Media in Review – Blip

[COS Productions]

Blip is one of the single most important online video sites COS
utilizes. It is a powerhouse for getting your video to a variety of
audiences.

Blip is part of the TubeMogul family, in which COS is a premiere client. We use Blip in many ways. First of all it is a
wonderful venue and we see a good deal of views come from the Blip site
itself. In addition, the site offers additional distribution
opportunities, all of which we have applied. The Blip RSS feed also
feeds other sites for us such as Blinx, which COS Productions has a
contract with and a personalized channel.

The Blip players can be personalized which is great. We have several booksellers and
specialty sites that use these and we are able to feed in the videos
they want. Some want them all, some want only certain genres.

Interestingly, the top sites to use our Blip player feeds are iTunes, Odeo, Borders
True Romance and Bubba’s Book Swap.

Blip won’t allow profiles that are commercial in nature and at one point they removed our entire
profile saying the videos are all commercial. Once I called them and
pointed out that we also supply webisodic content (The Lonesome Losers
and Zombie Today) they agreed to put it back up, which they did
immediately. I now have a contact in the tech department at Blip who
says I can call him if that ever happens again. Lucky for me…he’s an
avid reader!


• This series of articles reviews a variety of social media venues that Circle of Seven Productions and/or Reader’s
Entertainment employees across the online universe.