Featured Blog Posts – July 2011 Archive (1)

The delicate balancing act of book trailers

There's a rumor going around, and like most rumors, it has basis in truth, but as stated, is entirely wrong. What's the rumor? "Book trailers are just movie trailers, but for books." Sure, there are lots of similarities, but that's a bit like saying that a house cat is a kind of lion. While true technically, it focuses attention on the wrong elements, leading the listener to essentially un-true assumptions and interpretations.

See, there's one huge and very important difference…

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Added by Jefferson Smith on July 16, 2011 at 11:00am — 1 Comment