Potemkin, Inc.

A book for entrepreneurs that adapts the 300 years old legend of the Potemkin villages to explain how much perception matters in business. Through the true stories and anecdotes, in which the author recalls his own journey as an entrepreneur, he puts into practice Potemkin's concept of credibility,and perception, and shows what to do with it in a start-up business.
The book is available in all good bookstores, including Amazon, Barnes&Noble, Nook books, and iTunes' iBookstore.